![]() ![]() It’s fairly well-known that a few years ago, Slootman put up a post on LinkedIn with the title “Amp It Up.” It generated so much buzz and requests for Frank’s time that he decided the best way to efficiently scale and share his thoughts on how to create high performing organizations was to publish a book. My first question to Slootman was: Why did you write this book and how the heck did you find time to do it? How does a busy and active CEO find time to write a business book? You’ll hear directly from Slootman himself with excerpts from my one on one conversation with him. ![]() Even if you have read it, in this Breaking Analysis we’ll dig deeper into the book and share some clarifying insights and unpublished nuances of Frank’s philosophy. I’ve read it several times and if you haven’t picked it up, you should. It’s called “Amp it Up: Leading for Hypergrowth by Raising Expectations, Increasing Urgency and Elevating Intensity.”Īt Snowflake Summit last month, I was invited to interview Frank on stage about his book. ![]() This is the fundamental premise of a hard hitting new book written by Frank Slootman, chief executive of Snowflake Inc., and published earlier this year. What you need is to immediately ratchet up expectations, energy, urgency and intensity. You don’t need a slew of consultants to tell you what to do. Organizations have considerable room to improve their performance without making expensive changes to their talent, structure or fundamental business model. ![]()
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